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The Annielytics Site Audit Template by Annie Cushing

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Comprehensive

This audit template is divided into 19 sections with 197 checkpoints. 199 pages total.
Multi-Purpose

You can use this document as a self-guided training course for new employees. See Rand video below for how Moz is using it.
Supplemented

Included is a Google Spreadsheet you can use to track the progress of site changes.

Aesthetically Pleasing

Although comprehensive, it’s airy and formatted following design best practices.
Self-Guided

You are given step-by-step instructions for each check with 100+ explainer graphics and links to videos (already all queued up).
Offered in Spanish

You can purchase the audit template in Portuguese now too!

How Moz is using it

Rand Fishkin, founder of Moz, shares how they’re using this fully illustrated template as a training manual internally.

This template is for you if you’re …

A consultant wanting to expand your offerings

An in-house marketer on a shoestring budget

A manager who needs to train new marketers

A newbie looking to bolster your resume

What is forex?

Quite simply, it’s the global market that allows one to trade two currencies against each other.

If you think one currency will be stronger versus the other, and you end up correct, then you can make a profit.

If you’ve ever traveled to another country, you usually had to find a currency exchange booth at the airport, and then exchange the money you have in your wallet into the currency of the country you are visiting.

Foreign Exchange
You go up to the counter and notice a screen displaying different exchange rates for different currencies.

An exchange rate is the relative price of two currencies from two different countries.

You find “Japanese yen” and think to yourself, “WOW! My one dollar is worth 100 yen?! And I have ten dollars! I’m going to be rich!!!”
When you do this, you’ve essentially participated in the forex market!

You’ve exchanged one currency for another.

Or in forex trading terms, assuming you’re an American visiting Japan, you’ve sold dollars and bought yen.

Currency Exchange

Before you fly back home, you stop by the currency exchange booth to exchange the yen that you miraculously have left over (Tokyo is expensive!) and notice the exchange rates have changed.

Salepage : The Annielytics Site Audit Template by Annie Cushing

About Author

My name is Annie Cushing, and I love everything to do with making data sexy. Let’s face it: Every business has limited resources and wants to apply those resources as wisely as possible. But we’re also busy and have a bajillion to do items nipping at our heels on a daily basis.

That’s why I started this blog. I’ve played just about every role one can play when it comes to creating and promoting content online. I’ve written it, edited it, marketed it, optimized it, acquired links for it, emailed about it, pimped it on social media, you name it. And all those things are just fabulous. BUT if you don’t measure it, how will you know what you did right, what you could have done better, and what each of your audience segments wants more of? And if your data is ugly, you run the risk of not motivating others to take the actions you want them to take based on your data.

I will give you practical strategies to help you put your data in stilettos and make it work the pole. I’ll show you how to use tools like the ubiquitous Google Analytics, as well as various tools that help you analyze social media success and even competitive intelligence. (That’s when you’ll have to buckle your seat belt and return your tray to its upright position.