Courses Infomation

Financial Services Marketing by Christine T.Ennew

The perfect blend of marketing theory and practice can be found in Financial Services Marketing: An International Guide to Principles and Practice, which will appeal to advanced undergraduates and those enrolled in professional programs like the Chartered Institute of Banking. Financial Services Marketing uses a novel approach in terms of structure and is organized around the fundamental marketing activities of marketing for acquisition and marketing for retention. It takes an international and strategic view of an increasingly significant and competitive sector. Strongly international in focus, with case studies and vignettes from Asia-Pacific, Europe, and the US; thorough coverage, emphasizing both B2B and B2C marketing; and professional insights into the newest innovations in the industry, ranging from technological advancements, CRM, and customer loyalty to issues of social responsibility.

Both the student and the practitioner will benefit from Financial Services Marketing by gaining a solid foundation in the principles of financial services strategy, client acquisition, and customer development. It is the most current, comprehensive, and useful reference to the topic currently available, reflecting the reality of financial services marketing in a field that is becoming more complicated.

What is forex?

Quite simply, it’s the global market that allows one to trade two currencies against each other.

If you think one currency will be stronger versus the other, and you end up correct, then you can make a profit.

If you’ve ever traveled to another country, you usually had to find a currency exchange booth at the airport, and then exchange the money you have in your wallet into the currency of the country you are visiting.

Foreign Exchange
You go up to the counter and notice a screen displaying different exchange rates for different currencies.

An exchange rate is the relative price of two currencies from two different countries.

You find “Japanese yen” and think to yourself, “WOW! My one dollar is worth 100 yen?! And I have ten dollars! I’m going to be rich!!!”
When you do this, you’ve essentially participated in the forex market!

You’ve exchanged one currency for another.

Or in forex trading terms, assuming you’re an American visiting Japan, you’ve sold dollars and bought yen.

Currency Exchange

Before you fly back home, you stop by the currency exchange booth to exchange the yen that you miraculously have left over (Tokyo is expensive!) and notice the exchange rates have changed.

It’s these changes in the exchange rates that allow you to make money in the foreign exchange market.

Salepage : Financial Services Marketing by Christine T.Ennew