Analytics Mastery by Deepak Kanakaraju

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Analytics Mastery by Deepak Kanakaraju

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Description

Analytics Mastery

Learn Analytics with Practical Lessons and Case Studies

Your Instructor

Deepak Kanakaraju

Deepak Kanakaraju is a digital marketing author, speaker, and consultant. He blogs about digital marketing at http://DigitalDeepak.com and heads digital marketing at Razorpay.com.

He has previously worked in well-known B2B and B2C startups such as Exotel, Practo & Instamojo. Before that, he founded a publishing startup called BikeAdvice.in and had an exit.

He has invested over a million dollars in digital advertising through the course of his career. He has extensive experience in all the major digital marketing channels such as Search Engine marketing, SEO, Display Marketing and Integrated Digital Marketing.

Course Curriculum

Getting Started

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Lesson 1 – Introduction to Analytics Mastery (13:27)
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Lesson 2 – How to Create an Analytics Code and Install on Your Site (10:03)
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Lesson 3 – Terms and Definitions in Analytics (15:15)
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Lesson 4 – How to Setup IP Filters in Your Account (4:47)
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Lesson 5 – A General Tour of Google Analytics (5:41)
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Lesson .6 – How to Create Custom Dashboards and Reports (7:21)
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Lesson 7 – Building Links with UTM Parameters (6:37)

Types of Reports

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Lesson 8 – Real-Time Reports Explained in Detail (4:41)
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Lesson 9 – Audience Reports: Overview & Active Users (6:18)
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Lesson 10 – Audience Reports: Lifetime Value Report (6:33)
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Lesson 11 – Audience: Cohort Analysis (4:07)
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Lesson 12 – Audiences Report for Paid Ads (7:17)
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Lesson 13 – User Explorer, Demographics & Geo Reports (22:21)
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Lesson 14 – Frequency, Recency and Engagement Reports (10:43)
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Lesson 15 – Technology Reports (7:50)
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Lesson 16 – Acquisition Reports (15:31)

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

Salepage : Analytics Mastery by Deepak Kanakaraju