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AWAI – The Web Copywriter’s Clear Path to Profits

AWAI – The Web Copywriter’s Clear Path to Profits

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Working on online projects with customers may be difficult and a little daunting. In order to give online copywriters with a systematic, comprehensive process — a clear path you can take to handle every important step required to deliver excellent material and knowledgeable responses — AWAI has partnered up with successful web writer Pam Foster.

Working Effectively with Web Clients – 7 Steps to Ensure They Love You and Keep Paying You the Big Bucks walks you through each step necessary to make sure web sites are simple for users to browse and comprehend… and that they are optimized for search engines, too.

You’ll discover how to walk your clients through important decisions, like:

Site maps’ importance and understanding the content of each web page
How to collaborate with web designers and graphic artists most effectively
The importance of reviewing page layouts before creating any copy
The stark disparities between graphic design and web design
recognizing and overcoming the difficulty of optimizing a website for diverse audiences
guiding visitors through multi-page websites and directing them promptly to their destinations
Benefits and drawbacks of pop-up boxes
Links that are appropriate, direct, and increase the number of visitors who make purchases
The most effective method to find search engine keywords
Analytics: the priceless knowledge they provide
The text used by search engines “behind the scenes”
key elements of successful websites’ text and content

Working Effectively with Web Clients lays forth a simple 7-step method that will help you get started quickly on any web project you undertake.

You’ll be glad you have this roadmap since it will eliminate any uncertainty or guesswork over what to do or when to obtain approvals at various stages.

Your customers will also feel better since a transparent method gives them confidence. Because you provide a logical, step-by-step approach, the whole web team will see you as their project leader.

Even the forms and documentation you need for your client’s web project are included in Working Effectively with Web Clients.

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