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Brad Geddes – Certified Knowledge

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Description

has done tone of work bringing it here. I just updated it with new content, added few files here & there, descriptions etc + index file to resources. Main difference between these two uploads is new section regarding Enhanced Campaigns.

Course outline:
├───Resources
└───Videos
├───1-The Search Fundamentals
├───2-Introducing Google AdWords
│ ├───1_Adwords Basic
│ ├───2_Opening Your First Account
│ ├───3_Understanding the Campaign Settings
│ ├───4_Tracking Conversions on Your Website
│ ├───5_Introducing Keywords
│ ├───6_Introducing ad copy
│ ├───7_Final Steps to Making Your Account Live
│ └───8_AdWords Interface Tour
├───3-Intermediate & Advanced AdWords Lessons
│ ├───1-Intro to AdWords
│ ├───2-AdWords Reporting Calendar
│ ├───3-Goal Setting
│ ├───4-Google AdWords Editor
│ ├───5-Everything Keywords
│ ├───6-Negative Keywords
│ ├───7-Search Query Report
│ ├───8-Keyword Research Tools
│ ├───9-Effective Ad Copy
│ ├───10- Landing Pages
│ ├───11-Demystifying Quality Score
│ ├───12-Location Targeting
│ ├───13-Google Display (Content) Network
│ ├───14-Bidding Methods
│ ├───15-Setting Initial Bids
│ ├───16-Remarketing
│ └───17-AdWords Campaign Experiments
├───4-Enhanced Campaigns
└───5-How to Sell Paid Search
├───1-Sales Training
├───2-Docs on Selling AdWords
└───3-Sales Rep Exercises

If you already know Adwords, I would advise you to jump straight to “3-Intermediate & Advanced AdWords Lessons” as these are actionable lessons. First two sections explain search psychology and Adwords interface (how it looked like some time ago) and basics.

If you have previous torrent and want to update it, just change “4-How to Sell AdWords” directory name to “5-How to Sell Paid Search”.

What is Internet marketing?

Internet marketing is an all-inclusive term for marketing products and services online. This includes a variety of methods and platforms for communicating with customers, such as website, email, social media, and online advertising.

Learn more about internet marketing, its role and importance in business, and how to use it to your benefit.

What Is Internet Marketing?

Internet marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as:

Website content and design
Email marketing
Social media
Blogging
Video/podcasting
Online ads
Sponsorships and paid promotions
While internet marketing’s apparent purpose is to sell goods and services, or advertising over the internet, it’s not the only reason a business will do it.

A company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can also be an effective way to identify a target market, discover a marketing segment’s wants and needs, build long-term relationships with customers, or establish authority and expertise within an industry.

Salepage : Brad Geddes – Certified Knowledge

About Author

Brad Geddes

Brad Geddes has been involved in online marketing since 1998. Over the years, he has provided a variety of consulting services, including: usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others.

One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success for all parties involved.

Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.