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Certified Product Manager – Online Course and Exam

Certified Product Manager – Online Course and Exam

Archive : Certified Product Manager – Online Course and Exam

The Certified Product Manager – Online Course and Exam teaches you all the core skills that are critical to be a highly-effective Product Manager. In this course you’ll learn how to manage products through every phase of the Product Lifecycle to make them (and your career) more successful. The online course includes 18 learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to help you master the material and pass the worldwide-standard Certified Product Manager exam.

The first section of the course covers all of the material from our in-person training, Optimal Product Management and Product Marketing™. The second section teaches you the remaining material necessary to pass the exam. Once you have completed the online course and exam preparation materials you will be ready to take the Certified Product Manager^® (CPM) exam administered by the Association of International Product Marketing and Management (AIPMM) to earn the prestigious and highly-respected credential.

• Skill Level

  • Beginner to Advanced
• Topics Covered

  • Product Management core concepts including key skills, strategies, tactics and terminology needed to manage any product at any phase of the Product Lifecycle
  • Optimal Product Process™ seven-phase framework covering the full Product Lifecycle
  • All information necessary to pass the Certified Product Manager exam
• Time Commitment

  15 – 20 Hours – Average time to complete the online course, exercises and study for the exam

• Course Format

  Online Course – Self-paced learning modules, quizzes, interactive exercises and practice exams

• Virtual Instructor Review – Optional

  Eight Week Virtual Review – Meet once a week with a group and instructor to ask questions and review the most important material

• Certification Exam

  Certified Product Manager – 2 chances to take the exam within 1 year of purchase

• Price (USD)

  $1,495 – Includes certification exam ($395), AIPMM membership ($125 required for the exam) and Product Management Lifecycle Toolkit ($99)

  Paying for our training course out of pocket? Your expense may be tax deductible. Review our FAQ page for more information and consult with a tax advisor or specialist.

• Financing

  Learn now, pay later with Affirm. Make 6, 12, or 24 monthly payments. Rates from 0–30% APR. Learn more

  Currently financing is only available for US residents as per Affirm’s guidelines

   

What is Internet marketing?

Internet marketing is an all-inclusive term for marketing products and services online. This includes a variety of methods and platforms for communicating with customers, such as website, email, social media, and online advertising.

Learn more about internet marketing, its role and importance in business, and how to use it to your benefit.

What Is Internet Marketing?

Internet marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as:

Website content and design
Email marketing
Social media
Blogging
Video/podcasting
Online ads
Sponsorships and paid promotions
While internet marketing’s apparent purpose is to sell goods and services, or advertising over the internet, it’s not the only reason a business will do it.

A company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can also be an effective way to identify a target market, discover a marketing segment’s wants and needs, build long-term relationships with customers, or establish authority and expertise within an industry.

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