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Facebook Ads Training by Khalid Hamadeh

Facebook Ads Training by Khalid Hamadeh

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Description

Level UP Your Facebook & Instagram Ads Skills
This course will give you ALL the tools and skills you need to build the most effective and affordable Facebook campaign
Meet Your Instructor
Khalid is a Facebook ads expert with 6 years experience in Facebook ads, and 3 years spent working at Facebook as a client ads consultant. He was a Global Solutions Partner at Facebook HQ, and before that, a Client Solutions Manager at Facebook Canada.
Khalid has worked with dozens of multinational enterprise clients, hundreds of small/medium companies, and thousands of entrepreneurs/marketers, helping them drive return on investment through Facebook & Instagram ad campaigns. Among others, he’s worked with Netflix, eBay, Johnson & Johnson, Coca-Cola, Nestlé, Molson and many early stage startups.
Khalid has launched 5 eCommerce companies on Facebook and Instagram, and launched his own FB ads consultancy.
He is currently Founder of Khalid H Facebook Marketing consultancy, and Founder of growing eCommerce business, StrawSave.
Course Curriculum
Introduction
video icon Welcome! (0:15)
video icon Brands Built Entirely on Facebook & Instagram – What do They Know? (1:07)
video icon About Me (2:11)
video icon What You’ll Learn in this Course (2:04)
video icon Agenda for This Course (1:13)
Facebook’s Ad Ecosystem
video icon Facebook’s Ad Ecosystem and the 10 Year Roadmap (2:20)
video icon Beyond the Facebook Blue App (2:05)
video icon Cross-Channel, Cross-Device, Identity Tracking (0:55)
video icon The Emergence of Digital Native Companies, Built on Facebook and Instagram (2:43)
video icon Programming the Right Instructions: Campaign Objectives (2:38)
video icon Modern Problems Require Modern Solutions (2:20)
quiz icon Ad Ecosystem Quiz!
video icon NEW: Ads Manager Part 1: Beginner 101, Navigation, and Reporting (19:25)
video icon NEW: Campaign Structures: Evolving From Basic to Advanced (12:50)
How to WIN the Facebook ad auction
video icon How the Facebook Ad Auction Works (1:58)
video icon The Underlying Auction Formula That Runs EVERYTHING (5:02)
video icon How to Win at the Auction (4:30)
video icon Minimizing Constraints on Delivery (1:13)
video icon Why are Lookalike Audiences So Powerful? (2:19)
video icon Building a Robust Lookalike Targeting Strategy (4:02)
video icon NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager) (8:20)
video icon The “Learning Stage” of Optimization (1:46)
video icon Preventing “Significant Edits” & Learning Resets (3:08)
video icon What Exactly is the Facebook Pixel? Why is it a MUST? (2:51)
video icon Facebook Pixel Implementation Principles (5:45)
video icon Placement Liquidity (Automatic Placements & Asset Customization) (3:16)
video icon Post-Click User Experience (2:49)
video icon Key Takeaways (3:29)
quiz icon Ad Auction Quiz!
What the Best Advertisers Do
video icon Who are the Best? Why Should We Care What They Do? (2:12)
video icon The Automation Mindset (1:02)
video icon 5 Principles to Remember (0:38)
video icon 1. Automated Account Structures (3:17)
video icon 2. A) Campaign Budget Optimization (3:28)
video icon 2. B) Example of Campaign Structure (2:44)
video icon 3. A) Bid-Constrained vs Budget-Constrained (2:41)
video icon 3. B) Manual Bidding – How Do You Do It? (3:39)
video icon 3. C) Manual Bidding – How Does It Actually Work? (4:06)
video icon 3. D) Manual Bidding Examples – How to Choose the Right Bid Amount (5:04)
video icon 3. E) Advanced Bidding Strategy with LTV Cohorts (2:40)
video icon 3. F) Cost Cap vs Bid Cap vs Target Cost Bidding (3:43)
video icon 4. Laser Focused on Signal Volume (6:28)
video icon 5. Fully Leveraged Targeting Capabilities (4:11)
video icon Key Takeaways (1:47)
quiz icon What the Best Advertisers Do – Quiz!
How to Build Amazing Ads
video icon The Mobile Attention Span (1:55)
video icon Creative Best Practices and Considerations (2:39)
video icon Stories + Feed Video + Static = Winning Combination (0:55)
video icon Deconstructing Excellent Ads – Part 1 (2:52)
video icon Deconstructing Excellent Ads – Part 2 (2:29)
video icon Deconstructing Excellent Ads – Part 3 (1:55)
video icon Adding Motion to Static Images (Cinemagraphs) (0:59)
video icon The Ad Library – An Incredible Tool No-one Knows About (3:14)
video icon Animoto – My Choice for Building Great Ads (4:52)
video icon Creative Hub Gallery – For Inspiration & Exploring New Formats (1:33)
video icon Native Ads Manager Editor – Quick & Easy Templates (0:56)
video icon Canva – General Design Resource with Templates (1:18)
video icon Key Takeaways (3:26)
quiz icon How to Build Amazing Ads – Quiz!
Newly Added Content and Advanced Lessons
video icon Lead Ads Part 1: What are Lead Ads & Who Should Use Them? (4:34)
Lead Ads Part 2: Why Use Lead Ads? (3:28)
Lead Ads Part 3: Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips (18:05)
Lead Ads Part 4: Best Practices (4:43)
eCommerce Campaign Structure Guide (30:05)
Dynamic Creative: Super-Easy, Automated Ad Creation (10:35)
Ad Policy Part 1: Policy Compliance (19:26)
Ad Policy Part 2: Preventing Disables, Appeals, Limiting Impact on Business, and More (16:55)
Ad Policy Part 3: How to Create Backup Business Manager, Ad Accounts, and Audiences (11:13)
Scaling Ad Spend Part 1: Case Study + Prerequisites (12:13)
Scaling Ad Spend Part 2: How I Scale, Scaling Tactics, and Leaky Buckets (30:06)
The Audience Overlap Analysis Tool (11:26)
Conversion Optimization Windows (10:30)
COLD Starts: How to Start with No Data, the Cascading Method (9:37)
Dynamic Ads Part 1: Intro, Benefits, and Requirements (11:35)
Dynamic Ads Part 2: Step-by-Step Tutorial (22:34)
Video Poll Ad Unit: Quick Tutorial (6:01)
video icon Congrats on Finishing the Course! (0:09)

What Is Business Marketing?

A company uses business marketing to market and sell its products and services to another business. Read on to learn more about how business marketing works and how to enter a career in this field.

An Overview of Business Marketing

Business marketing, also known as business-to-business marketing, occurs when a business markets and sells its products or services to another business or organization. The businesses that purchase these products may use them in manufacturing, to run their businesses or for resale. In consumer marketing, advertising can be broad and interaction with customers often takes place through large retailers. Business marketing differs in that it relies on much more personal, direct relationships between businesses.

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Curriculum:
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