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Herschell Gordon Lewis – Creative Rules for the 21st Century

Herschell Gordon Lewis – Creative Rules for the 21st Century

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239 pages of business guru Herschell Gordon Lewis’s exclusive knowledge, methods, and insights

Because people’s responses to text vary from generation to generation and even from one year to the next, good copywriting is a changing goal. You must be aware of all the requirements for writing successful content in today’s industry if you want to increase response to dizzying heights.

You get it from Creative Rules for the 21st Century. This comprehensive reference to the most recent methods, formulae, and guidelines for producing effective, persuading copy was produced by AWAI and Herschell Gordon Lewis. It also contains a plethora of Herschell’s insights that will take your copy to the next level.

Herschell’s recognized ability to adjust to the marketplace has contributed to his success throughout the years. He maintains a finger on the marketing pulse; he is aware of what is changing and why, and he incorporates this knowledge into his writing. and he’s now giving them to you.

Industry guru Herschell teaches you invaluable ideas that might advance your copywriting profession in this extensive 239-page study, such as: What’s working on envelopes today… and what not to say.
14 possibilities for alternatives to “Dear Friend,” along with 14 reasons why you shouldn’t use it anymore.
Three short words that instantly dissolve the reader’s doubts about a proposition he may otherwise reject.
What never to write on a lift note—this typical error lessens the effect of the message.
When writing to elders, employ these six appeals.
When crafting a fundraising appeal, there are 12 “no-nos” to stay away from and 12 “power phrases” that encourage contributors to give.
Why the Johnson Box, a sales letter mainstay for the past 50 years, is no longer effective and alternative terminology.
Guidelines for online copy things to avoid using in email subject lines as well as an easy method to increase response in email marketing material.
Something that can assist your email message get past spam filters, but that you should never do in direct-response print advertisements or direct mail.
Why “lifetime promise” fell short in a test compared to “20-year guarantee”… why it’s never a good idea to include footnotes or asterisks in sales text and what supports a claim even more effectively than evidence.
And a whole lot more!

Herschell demonstrates how to control every phrase, every detail, and every reader response in Creative Rules for the 21st Century. And he provides you with many examples to strengthen the impact of your text.

You’ll never find a copywriting resource more current and relevant than this one!

What is Internet marketing?

Internet marketing is an all-inclusive term for marketing products and services online. This includes a variety of methods and platforms for communicating with customers, such as website, email, social media, and online advertising.

Learn more about internet marketing, its role and importance in business, and how to use it to your benefit.

What Is Internet Marketing?

Internet marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as:

Website content and design
Email marketing
Social media
Blogging
Video/podcasting
Online ads
Sponsorships and paid promotions
While internet marketing’s apparent purpose is to sell goods and services, or advertising over the internet, it’s not the only reason a business will do it.

A company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can also be an effective way to identify a target market, discover a marketing segment’s wants and needs, build long-term relationships with customers, or establish authority and expertise within an industry.

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