They are the Naturals – Men who understand the matrix of social dynamics, understand what women really want and who are unafraid to take what they want.

They are direct, bold and honest.
They are respected by men and lusted after by women.
Their lives are adventures of personal discovery and amazing love affairs.
They were not born this way.
They learned to read their social environments, to own their desires and show them to the world without apology.
You can be one of them.
James Marshall is the head coach and founder of The Natural Lifestyles. Dating coach, musician, martial artist and social theorist, James travels the world full time as a major speaker at men’s events and coaches men on all aspects of becoming a true natural ladies man. From deep inner confidence, creative lifestyle design to the most powerful and authentic methods of seduction available.

What is Seduction?

Seduction is the process of deliberately enticing a person, to engage in a relationship, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce into engaging in sexual behaviour. Strategies of seduction include conversation and sexual scripts, paralingual features, non-verbal communication, and short-term behavioural strategies. The word seduction stems from Latin and means literally “leading astray.”As a result, the term may have a positive or negative connotation. Famous seducers from history or legend include Lilith, Giacomo Casanova, and the fictional character Don Juan. The emergence of the Internet and technology has supported the availability and the existence of a seduction community, which is based on discourse about seduction. This is predominately by “pickup artists” (PUA). Seduction is also used within marketing to increase compliance and willingness.

Seduction, seen negatively, involves temptation and enticement, often sexual in nature, to lead someone astray into a behavioural choice they would not have made if they were not in a state of sexual arousal. Seen positively, seduction is a synonym for the act of charming someone—male or female—by an appeal to the senses, often with the goal of reducing unfounded fears and leading to their “sexual emancipation.” Some sides in contemporary academic debate state that the morality of seduction depends on the long-term impacts on the individuals concerned, rather than the act itself, and may not necessarily carry the negative connotations expressed in dictionary definitions.