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Landing Page Optimization (HD) from MECLABS

Archive : Landing Page Optimization (HD) from MECLABS

MECLABS has developed the meta-theory of landing page optimization that has been proven to work in thousands of experiments. Taught for 10+ years to thousands of marketers from companies like Google, Cisco, Oracle, Verizon, Vocus and more, this hands-on training course offers you real examples, step-by-step instruction and insights on how you can optimize your landing pages for maximum conversion.

During the course, you’ll learn proven techniques you can immediate implement, including:

1Maximize click-throughs and conversion rates by appealing to motivation and adding value
2Identify negative page elements that hurt conversion rates, such as friction and anxiety
3Link revenue back to specific marketing initiatives with formulas on how to properly measure ROI

A landing page is a single web page that appears in response to an online click. A conversion occurs when a visitor performs a desired action on a landing page. The general goal of a landing page is to achieve the highest possible conversion rate.

While successful ad campaigns generate web traffic for brands, many companies leak revenue due to inefficient landing pages. If you can’t convert your site’s visitors, then you are wasting time and money with every promotional effort. To prevent this revenue leak, you need a data-driven, methodical approach to appealing to your visitors’ motivation and providing enough value to overcome the cost of the action you are asking them to take.

Are customers getting what they expect when they reach your landing page, or are they receiving mixed or incomplete messages that disrupt the effective expression of value proposition and hurt conversion?

If you answered the latter, then you’re losing conversions and revenue. Change this fast by taking the only LPO course based on findings from 15 years of marketing research, including more than 10,000 landing page experiments.

You will discover exactly how The New York Times increased sales conversion by 1,052%, and how Encyclopedia Britannica increased lead conversion by 103%, along with many other success stories. To help illustrate the essential elements of optimization, this course reviews 13 relevant case studies with more than 29 charts and graphs.

What is Internet marketing?

Internet marketing is an all-inclusive term for marketing products and services online. This includes a variety of methods and platforms for communicating with customers, such as website, email, social media, and online advertising.

Learn more about internet marketing, its role and importance in business, and how to use it to your benefit.

What Is Internet Marketing?

Internet marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as:

Website content and design
Email marketing
Social media
Blogging
Video/podcasting
Online ads
Sponsorships and paid promotions
While internet marketing’s apparent purpose is to sell goods and services, or advertising over the internet, it’s not the only reason a business will do it.

A company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can also be an effective way to identify a target market, discover a marketing segment’s wants and needs, build long-term relationships with customers, or establish authority and expertise within an industry.

Salepage : Landing Page Optimization (HD) from MECLABS

About Author

MECLABS

From the beginning, Flint McGlaughlin, founder of what eventually came to be known as MECLABS, had an interest in and passion for the philosophy of human choice, experimental design and the cognitive psychology of conversion.

With the increasing growth and adoption of the World Wide Web, McGlaughlin identified a living laboratory in the 1990s through which he could conduct experiments in these fields and better understand human choice.

In 2000, McGlaughlin began to formalize this online research by founding MECLABS, to conduct real-world behavioral experimentation, and MarketingExperiments, to publish the discoveries from this research to marketers and business leaders around the world.

In 2001, MECLABS began forming direct Research Partnerships throughout Europe and North America to conduct research with companies facing real challenges and actual situations where customers must make a choice as opposed to hypothetical situations, such as focus groups or surveys.