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Local Leadz – Paul James and Anthony
Local Leadz – Paul James and Anthony
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Are You A Local Marketer Who Is Sick And Tired Of The Same Old Lead Sources Everyone Else Is Pounding The Pavement With?
Do Yourself And Your Business A HUGE Favor: STOP Everything Else You’re Doing Right Now And Take The Next Five Minutes To Check Out This GAME-CHANGING Opportunity We Are Placing Right In Front Of You On A Virtual Silver Platter…
We Can Guarantee That You Have NEVER Discovered A MASSIVE Local Lead Generation Honey-Hole As Wide And Grand As The Never-ENDING One We’re About To Share With You! We’re Talking UNLIMITED Red-Hot Leads That DESPERATELY Need Your Help NOW With A MASSIVE Issue They Have With Their Google Maps Local Listing, Which Is Their Google My Business Page! Unless This Is Problem Is Fixed (By You), They Can NEVER Rank Their Google My Business Page In Google Maps’ 3-Pack!
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.
SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Optimizing a website may involve editing its content, adding content,
and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google ,Yahoo etc.
[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior,
what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP).
These visitors can then be converted into customers.
SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines
when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
What is SEO Traffic?
There are two types of website traffic:
Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.
Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.
SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.
In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.
SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.
Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.
You can monitor organic traffic from SEO using tools like Google Analytics and Google Search Console. If you want to learn more about these tools, check out our guides on SEO Analytics and SEO Tracking.
Why Is SEO Traffic So Important?
Organic traffic comes from your online assets such as your social media following, your email newsletter, and your blog.
As you probably know, these assets take time to build, but over time the traffic you generate can often be much less expensive than paid traffic.
For example, it takes time to get a blog off the ground, but if you keep at it, the organic traffic can start to grow exponentially. Aas your SEO traffic grows over time, this means you may be able to reduce your paid advertising budget (or even eliminate it entirely!).
It’s important to keep in mind that SEO traffic isn’t free. You will need to either create content yourself, in which case you have to consider the cost of your time, or hire someone to create it for you.
However, you should see this as an investment, since content that ranks well on Google can generate traffic for years with minimal additional effort on your part (you may want to keep it updated, though).
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