MBA-level Advertising Strategy from a former F500 Manager

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MBA-level Advertising Strategy from a former F500 Manager

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Description

Learn how to develop holistic advertising strategies across various media. Learn the creative and quantitative approaches to effective advertising plans.

You will learn how to:

Develop a rock-solid advertising plan
Develop a creative advertising strategy
Measure advertising effectiveness
Allocate advertising budgets efficiently
Schedule advertising effectively
Develop and evaluate advertisements
Advertise based on the customer journey
Distinguish when mass advertising and targeted, direct-response advertising is appropriate
Target different segments with advertising

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Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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