When you’re through, you’ll have a plan for

GUARANTEED TRAFFIC

What if traffic wasn’t something you had to “pay” for?

What if traffic “paid” you instead?

What if gaining new clients required only the simple act of pulling a lever?

That’s exactly what “Traffic Masters” (also known as Customer Acquisition Specialists) do, which may sound absurd. And after finishing this master’s program, you’ll be able to use traffic sources like Facebook and Google to expand your clientele as well.

but to expand your clientele while making a profit.

Have you noticed that?

You won’t need to engage in “hope and pray” or “wait and see” marketing anymore.

You’ll know how to attract traffic, therefore it will come.

But how can you do that in practice?

How can you spread a message to the “unwashed masses” and win the friendship of total strangers without spending a fortune?

And that’s just what you’re going to discover.

FACT: To generate new leads and customers, all businesses require a repeatable system.

(…That Is Budget-Friendly)

…as well as a System for Getting New Clients Through Channels Like:

Every firm depends on its customers.

Although it seems cliche, it is true.

Because of this, “one hit wonder” traffic tactics are insufficient. For constant development, businesses nowadays need scalable, replicable traffic campaigns that create brand-new, qualified clients from beginning. Most frequently, these “scalable” campaigns involve purchased advertising.

Thus, whether it be:

Instagram Ads
AdWords on Google
Google Ads
Facebook Ads
Tweet ads
platforms for content discovery (like Outbrain and Taboola), even
Personalized Email Ads

The ability to buy high-quality traffic is widely available.

You just understand how to properly “purchase it.”

There is only one issue: The majority of purported “traffic gurus” and media purchasers are inexperienced, and their results (or lack thereof) speak for themselves.

Here is where you step in.

You are uniquely qualified as a customer acquisition specialist to assist brands and companies use sponsored traffic channels like Facebook, Google, and other demand generation platforms to expand their client base without going bankrupt.

You will discover in this master class:

How to design a sponsored approach to draw leads who will really convert to buyers by creating a customer avatar.
The three-step traffic system that transforms chilly prospects into brand enthusiasts and automates relationship building
You don’t know where your market “hangs out” online, do you? Don’t worry, we’ll explain where to look for them and provide you with information on the top 7 traffic sources.
To guarantee that you are getting consumers automatically, there are 26 offer kinds that you may employ to cold, warm, or hot traffic.
Follow the flowchart for your “diagnostic” if your campaign isn’t converting at all (this happens 80% of the time).
How to “cut the fat” off your campaigns and SCALE by analyzing the data that truly MATTER…
How to use Facebook’s data to locate your target market so you can stop wasting money on irrelevant advertising…
How to decide which traffic sources your business should prioritize and others it should definitely “backburner”
The best places to put your “conversion pixels” so you can track every click and see whether or not it generates revenue…
The precise “copy and paste” phrase to employ in your retargeting efforts to persuade your most promising customers to click your advertisement and visit your offerings again…
What precise bidding technique should you employ to increase leads while cutting costs?
Why and how you should communicate to your hot retargeting prospects differently from your cold lead prospects (without freaking them out).
why it’s important to modify your adverts in light of the material your prospects viewed. (If you do this right, your conversions will soar; if you get it wrong, you’ll be throwing money away.)
How precisely to build up your campaigns so they automatically and dynamically update themselves, allowing you to put them up only once and let them update and improve themselves!
Most importantly, we demonstrate how to SCALE your campaign after finding success so that you may grow enormous subscriber lists without succumbing to ad fatigue, which can result in higher click costs.

In other words, customer acquisition specialists, sometimes known as “traffic masters,” have the ability to provide not just new leads and customers, but also those leads and customers at a PROFIT.

I have a question for you if you’re interested in becoming a “Traffic Master”

 

Do You Act or Do You Just Talk?

 

”

(Or, Reasons You Might Want To Earn Certification)

Let’s face it: Marketing specialists are widely available.

So how can you distinguish between individuals who only “walk the talk” and those who actually…

…talk?

The issue is that!

We at DigitalMarketer also had an issue with it. You see, we really DO MARKETING for companies that we ACTUALLY OWN in addition to teaching best practices for marketing.

We are not academics. We are not reporters.

We are entrepreneurs running businesses in the B2B and B2C sectors that offer anything from cosmetics to camping gear to commercial water filters and everything in between.

In other words, WE DO THIS STUFF IN REAL LIFE…

We are aware of how difficult it is to locate personnel who are actually qualified and knowledgeable.

We developed the “Paid Traffic Mastery” course and certification for this reason.

In order to “open source” our business, which is what DigitalMarketer is all about, we established this certification to teach our own team members, but we are now making this certification and training available to everyone.

In essence, we’re giving it to YOU…

How Does It Function?

8 hours of video training, 22 printable handouts, 6 module-specific quizzes, and a final exam make up the Paid Traffic Mastery course. (NOTE: A detailed description of the course is available at the bottom of this page.)

The intermediate/advanced course is exactly the same training that new hires at DigitalMarketer must undergo before being hired by one of our portfolio firms.

First, enroll in the course.

You will be given a personalized badge and certificate after passing the course and examinations.

Our badges make use of Mozilla’s “Open Badges Project” to enable you to showcase your success in all the relevant locations, such as your website, email signature, job search engines, community portals, WordPress blogs, Twitter status updates, and LinkedIn profile.

Additionally, if you want to frame your digital certificate and hang it in your home or place of business, it is full color, printable, and ideal for framing.

You will take a quick quiz at the conclusion of each core module to make sure you comprehend the fundamental ideas presented in that session. You can take the final test (which is performed online), and if you pass, you will receive your certification, once you have finished each question for each module.

Our tests aren’t particularly “tricky,” but passing does demand that you are familiar with the material. You can repeat the test again if you don’t get a passing score of 70. (for a max total of 3 attempts). After three tries, if you don’t get a passing mark, you’ll have to review the module again before retaking the test.

The tests have 60 multiple-choice and true/false questions and are not timed. Give yourself 45 to 60 minutes to finish the test. The test should ideally be done in one sitting, but if you need to stop and finish later, your answers are kept.

Pass the exam in step two.

 

CLICK HERE TO SIGN UP RIGHT NOW

The time is here to become a Certified Customer Acquisition Specialist!

 

You’ll receive:

Course Information

Limited-Time Special: $495 for tuition
($995 normally)

Level: Intermediate/Advanced

Setting: Online/Virtual

8-hour course length

Expected Time of Completion: 3 to 7 Days

When you sign up right now, you’ll get immediate access to:

Course on Paid Traffic Mastery
Core Modules: six
35 Video Tutorials
22 Materials
(6) 6 tests (one for each module)

Additionally, you will receive the following after successfully completing the course and all exams:

A label on your website, email signature, and LinkedIn profile that identifies you as a Certified Customer Acquisition Specialist
a downloadable digital certificate that may be framed
Achieving certification as a customer acquisition specialist

Who Should Earn Certifications?

company owners (both online and offline)

startups and rapidly expanding businesses

Executives in marketing and CEOs

Organizations and marketing advisors

Students who wish to learn desirable skills

…anyone seeking increased credibility and a sense of success.

What Justifies Certification?

You might not require the certification.

What about your squad, though?

Do you have proof that they are knowledgeable about the most recent and effective paid traffic and client acquisition techniques?

Get them certified if you’re unsure or if you just want them to undergo the same instruction that the DM team does.

They will appreciate your investment in them, and you will appreciate that they are giving your business their best efforts.

Additionally, there is no need that you take the test. Take only the training if you value it more highly than the certification; see the exam as an extra, optional step. (However, if I were you, I’d still take it to make sure you understand all the topics.)

Oh, and if you work for an agency or are another type of marketing expert, you already understand the value of qualifications in setting yourself apart from the competitors. Who knows, though? You could even be able to charge more for the work you’re already performing as a result.

In either case, if you want the best for your business, this certification and training are for you.

If you’re a person…

If you run a firm…

With this accreditation, you will stand out from the crowd.

You will be distinguished from everyone else who only refers to themselves as “traffic experts” by having the badge and certificate to back it up from a reputable source.

Furthermore, it will improve your marketing skills.

Why? Considering that you are receiving the exact same training as a DigitalMarketer employee would. (Although we don’t want to brag too much, we’re very excellent at this things!)

We did not hold anything back.

The tools and techniques taught by Molly Pittman, our traffic manager (the person in charge of all things traffic and conversion at DigitalMarketer), are the same ones our internal team utilizes to create traffic and then convert that traffic into revenue.

Thus, if you so desire:

Boost your career (or start a new one)
Discover the newest and best strategies (that actually work)
Increase your skill set, set yourself apart from the competitors, and move up a pay grade…

This certification and training are for you.

 

The Difference With DigitalMarketer

Although there are other trainings and certifications that cover related ground, a DigitalMarketer certification stands out since it was developed and is taught by real marketers who run their own internet businesses.

We are in-the-trenches doers who reject unproven theory and think that the greatest way to learn anything is to roll up your sleeves and get a little dirty; in other words, we are not journalists or “researchers.” Welcome if that sounds appealing! You have located your abode.

 

What You Will Learn Next:

 

How to design a sponsored approach to draw leads who will really convert to buyers by creating a customer avatar.
The three-step traffic system that transforms chilly prospects into brand enthusiasts and automates relationship building
You don’t know where your market “hangs out” online, do you? Don’t worry, we’ll explain where to look for them and provide you with information on the top 7 traffic sources.
To guarantee that you are getting consumers automatically, there are 26 offer kinds that you may employ to cold, warm, or hot traffic.
Follow the flowchart for your “diagnostic” if your campaign isn’t converting at all (this happens 80% of the time).
How to “cut the fat” off your campaigns and SCALE by analyzing the data that truly MATTER…
How to use Facebook’s data to locate your target market so you can stop wasting money on irrelevant advertising…
The best places to put your “conversion pixels” so you can track every click and see whether or not it generates revenue…
The precise “copy and paste” phrase to employ in your retargeting efforts to persuade your most promising customers to click your advertisement and visit your offerings again…
What precise bidding technique should you employ to increase leads while cutting costs?
Why and how you should communicate to your hot retargeting prospects differently from your cold lead prospects (without freaking them out).
why it’s important to modify your adverts in light of the material your prospects viewed. (If you do this right, your conversions will soar; if you get it wrong, you’ll be throwing money away.)
How precisely to build up your campaigns so they automatically and dynamically update themselves, allowing you to put them up only once and let them update and improve themselves!
Most importantly, we demonstrate how to SCALE your campaign after finding success so that you may grow enormous subscriber lists without succumbing to ad fatigue, which can result in higher click costs.

Course Dissection:

First Module: Begin Here

Lesson 1: Expectations

 

Lesson 3: Paid Traffic: What It Is and Why It Matters

 

Create a customer avatar in lesson four.

 

The Marketing Funnel, Lesson 5

 

Module 2: The System of Paid Traffic

Paid Traffic As A System, Lesson 1

 

Goals and offers for Cold Traffic in Lesson 2

 

Goals & Offers for Warm Traffic in Lesson 3

 

Goals & Offers for Hot Traffic in Lesson 4

 

Understanding the Traffic System: Lesson 5

 

Finding Your Market in Lesson Six

 

Module 3: Facebook Ad Platform Deeper Dive

First lesson: How to use Facebook

 

Second lesson: Facebook goals

 

Lesson 3: Using Facebook to Find Your Market

 

Lesson 4: Ad Creative and Copy

 

Facebook Pixels in Lesson 5

 

Lesson 6: Analytics & Reporting

 

Scaling Your Campaign in Lesson Seven

 

Lesson 8: Complying with Facebook

 

Retargeting to Improve Results, Module 4

Lesson 1: How to Begin Retargeting

 

Lesson 2: Visitor Activity Segmentation

 

Full Funnel Retargeting, Lesson 3

 

Lesson 4: Retargeting using Videos

 

Troubleshooting Your Campaigns in Module 5

Problem-solving for Your Campaigns in Lesson 1

 

Troubleshooting Your Offer in Lesson Two

 

Lesson 3: Fixing Your Targeting Issues

 

Fixing Your Ad Copy/Creative in Lesson 4

 

Problem-solving with Your Ad Scent in Lesson 5

 

Other Traffic Channels in Module 6

Lesson 1: Alternative Traffic Sources

 

Twitter, second lesson

 

Networks for Content Distribution, third lesson

 

LinkedIn, fourth lesson

 

The Fifth Lesson: Dedicated Email Drops

 

Unit 6: Google

 

Unit 7: YouTube

How does SEO traffic work?

Two categories of webpage traffic exist:

Organic traffic is the kind of traffic you receive without having to pay for it. It includes visitors that arrive at your website through social networking platforms, email newsletters, Google search results, and other sources.

Traffic that you directly pay for is referred to as paid traffic. It comprises those who click pay-per-click (PPC) advertisements as well as those who learn about you as a result of influencer marketing, sponsorships of newsletters or podcasts, and other paid advertising methods.

Search engine optimization, or SEO, is the process of improving your website so that it appears higher in search engine results pages (SERPs) and, as a result, receives more visitors.

Although all search engines are technically included in the term “SEO” in reality, Google is the most important one due to its 87.35% market share, followed by Bing (5.53%) and Yahoo (2.83%), which are far behind.

Search engine optimization (SEO) traffic is natural traffic that originates from search engines, or users who entered a keyword or search phrase into Google, browsed the search results, and then clicked over to your website.

It should be noted that this excludes visits from sponsored search engines, or users who typed a query into a search engine and then clicked on your PPC advertisement that appeared above the search results.

Utilizing tools like Google Analytics and Google Search Console, you can keep an eye on the organic traffic generated by SEO. See our guides on SEO Analytics and SEO Tracking for additional information on these tools.

Why Is Traffic From SEO So Important?

Your internet resources, such as your blog, email list, and social media following, generate organic traffic.

As you are surely aware, it takes time to develop these assets, but over time, the traffic you provide may frequently be considerably cheaper than sponsored traffic.

For instance, starting a blog takes time, but if you persist, the organic traffic may start to increase tremendously. This implies you could be able to cut your paid advertising budget in half or perhaps completely if your SEO traffic increases over time.

It’s crucial to remember that paid search engine traffic costs money. Either you have to hire someone to do it for you or you have to develop the material yourself, in which case you have to include in the cost of your time.

The material that ranks highly on Google may, however, deliver traffic for years with little more work on your side, so you should view this as an investment (you may want to keep it updated, though).