Pieter Moorman – Growthcasts Elite

Pieter Moorman – Growthcasts Elite

“To everyone who has ever questioned how a moron like me can accidentally enter growth marketing and earn $16.800/month while residing on a tropical island…

Let’s quickly clarify this…

I wasn’t destroying it.

I didn’t watch Techcrunch.
I didn’t read Hacker News.
The Next Big ThingTM wasn’t me.
At a $10MM pre-money value, I decided against seeking a second round of venture capital.

I had no plans to leave…

I was one of many anonymous, dishonorable startup founders laboring away on his laptop with little to show for it in terms of enthusiasm or progress.

I certainly wasn’t in Silicon Valley, hanging out with the cool kids.

Even though I was working on a (very) amazing project, it wasn’t expanding very quickly.

Getting clients was challenging.

Of course, I was always coming up with justifications. The end result wasn’t quite complete (spoiler alert: it never is). If I were to implement feature X, growth would occur the next month.

Growth didn’t seem to be “my thing,” in my opinion. I detested sales and marketing. Selling is a job that other people have. All I wanted to do was create this awesome thing.

Here is a list of the quick explanations I used:

Selling was always handled by my co-founder. Never me, as I was terrible at selling.
I had no formal training in marketing or anything of the kind. I must therefore be a poor marketer.
I could not have possibly known how to code.
I was a complete failure in sales.
Additionally, I didn’t really have any relationships.

I will now tell you one thing.

These justifications won’t get you there. Someone who is a killer at generating growth will just wipe you away.
I managed to somehow transform that mountain of justifications into a remarkable reversal, which still astounds me as I write about it now.

I made the decision that 2016 would be the year I learned growth marketing.

Soon after, I would create these rudimentary mechanisms for establishing and expanding start-up enterprises.

It didn’t work out well. Just a stroke of luck.

Here are some of the results I observed to give you an idea:

A hastily put up early proof-of-concept for one of my companies, Leansites, quickly brought in roughly 1.500 signups.
On SumoMe, which is run by Noah Kagan, we had a Growthcasts article on how to “growth hack Reddit.”
Eddy, a coworker of mine, generated a whopping 50k visits in a matter of days for our website (which we then failed to convert, sorry!)

Unexpectedly, ideas I had read about on Growthhackers.com began to truly occur to me. Haha!

To be honest with you…

I distinctly recall being at a cafe and exchanging stories with three other businesspeople. We developed a concept for how more people may gain from this based on that dialogue.

We swiftly put out a landing page and sent it to Betalist. Growthcasts v0.1 ended there.

What’s this?

1.300 individuals registered.

the majority within hours of their publication…

I’ll let you in on a little secret: the list now has over 10.000 names on it. All because they are so desperate to learn the systems.

The good news is that I will instruct you in it.

You should be aware nevertheless that I’m not exactly a natural instructor. I’m simply your average guy.

I’m not the expert with years of expertise you may have been searching for.

Actually, the following is everything I DO NOT HAVE:

I don’t have more than ten years of marketing experience.

I don’t reside in Silicon Valley, London, or Amsterdam, and I’ve never even been to the United States of America. I lacked your contacts, which you may have.
I did not complete university.
Prior to relocating to the tropical island of Bali, I resided in a town of 30.000 people in the Netherlands, where the majority of residents pursue agricultural studies.
I’m writing this at the age of 25.
I don’t belong to any other “secret clubs” or anything of the kind.

The point is that I probably wasn’t more intelligent, brighter, wealthy, or well-connected than you.

Why is that relevant?

Considering that, in my opinion, it puts the “magic” of growth hacking in proper perspective. There is a lot of smoke surrounding it, and each new guru that appears only adds to the cloud.

The issue is… Growth is not that difficult to understand. Everything is really methodical. If a fool like me can accomplish it, perhaps more people need to at least attempt it.

Regarding those systems… I genuinely believed I had struck it fortunate.

Without the help of my friend Mark, I would have thought it was pure luck.

Without Dennis, one of my first clients, I would not have been able to achieve a 100% month-over-month growth rate and avoid certain failure.

Or for the other teams I worked with, where all the systems were simply copied and pasted for them to install.

However, the reality is that everything is going great. I’ll show it how I accomplished it, too.

The remainder of this page will provide all the information you want on my system, which helped me achieve enormous success. I will do this in excruciating detail.

Simply letting you know…

I’m not pretending to be some sort of super expert up here.

Given how easy and straightforward these technologies are, we’ll need to “keep it genuine.”

Let’s see what I have in store for you right now.
Welcome to Growthcasts Elite. a seven-step guide to mastering growth hacking

You’ll obtain

56 videos totaling more than 7 hours in HD quality
7 detailed guides
21 more resources, including swipe files and usable templates
a vast repository for the greatest online information.

You will learn all I know about growth marketing in this comprehensive course. It has everything you’ll ever need to launch your own firm, start making top dollar as a growth consultant, or both.

Here’s how it works

You will get full access to all I know about growth marketing and rapid product development in any format you like, and I’ll give you 14 days to assess whether or not it is worthwhile.
System of Traction | Module 1

Having trouble acquiring users efficiently and quickly?
You’ll discover the fundamental 6-step architecture in module 1 to open almost limitless growth options. In this module:

video material (all HD quality)

channels strategy: why – 6:25min

Core restrictions: 10:24 min

Channel/Product Fit – 7:00 Min.

Organize – 3:26 min

10:22 of lean testing

Earnings – 8:42 min

Scaling – 5 minutes

BONUS material

Guide to Channels Strategy – pdf

PDF cheat sheet

Worksheet you may edit in pdf

Online/website: Treasure Vault
What you’ll discover:

Bringing in traffic and warm leads is one of our most crucial tasks. That is the main topic of this subject.

The module will teach you:

How to determine which traction channels are ideal for your particular business demands
The 25+ acquisition channels that growth hackers may use to fuel development (and how to uncover even more, independently…)
You’ll discover the “power law of channels” and how to use it.
With little time and money spent, “lean testing” enables you to confirm a prospective growth engine.
I demonstrate what prevents you from rapidly growing as well as how you get over those challenges.
More than everything, you’ll learn how to successfully lead your company’s acquisition initiatives.

“I considered this module to be among the course’s most beneficial. REALLY enjoyed this…

Module 2: Writing for the Web
Located in this module

video material (all HD quality)

0:00 – 4:40 min.

Perspectives, 8 minutes

Statements of the problems – 5:28

Features vs. benefits – 8:14 min

Peeling an onion: 8 minutes

Power Words, 6 minutes

File Swipe – 7:33

BONUS material

Writing Guide for Copy – PDF

PDF cheat sheet

Worksheet for “Peeling the Onion” in pdf

Online/website: Treasure Vault
What you’ll discover:

Although not all writers make effective marketers, ALL effective marketers make effective copywriters. We lay down the fundamentals in this module while also blasting your conversion rates.

The module will teach you:

How to write with assurance. Write twice as well and twice as quickly.
Become a methodical copywriter by using tested frameworks and structures for your labor-intensive tasks.
Only four tricks, which you must master, account for 80 percent of the outcomes when creating better content for more sales.
Get access to a large collection of samples. This allows you to begin copying and pasting instead of creating the foundation yourself.
I demonstrate how to release your inner salesperson. Along with your talents, we also focus on your mentality and “inside game.”
Most importantly, you’ll be able to increase your internet sales.

Oh copywriting, how I have battled you in the past… I feel like I’ve finally “got” digital marketing after 5 years in the field. And I can back it up with growth statistics.

Module 3: Risk Roadmaps
Located in this module

video material (all HD quality)

Lean Startup Advanced – 3:09

Startup Strategy – 9:37

Roadmaps for Risk – 8:29 min

Market dangers: 8:11 min

Product risks: 6:32 minutes

Channel risks: 7:18 minutes

Risks of ignition: 9:28 min

Why MVPs are important – 10:13

The Complete Roadmap – 11:22

BONUS material

PDF of the Risk Roadmap Guide

2x cheat sheet in pdf

Worksheet you may edit in pdf

Online/website: Treasure Vault
What you’ll discover:

Learn the top-level ideas that propel development of 10 times rather than just 10%. Learn the strategy level secrets to accelerate growth and improve as an entrepreneur.

The module will teach you:

Deep channel analysis to accelerate hyper-growth
Lean startup strategies that are intermediate and advanced serve as a link between conceptualization and execution.
Become a growth strategist to improve your ability to build businesses more quickly and sustainably.
In order to shorten your time and do more in the same amount of time, learn how to increase cycle speed.
As you carry out a step-by-step strategic plan, you’ll develop laser concentration and more confidence.
Instead than learning one trick after another, you’ll discover how to become a development strategist.

“This is what differentiates Growthcasts Elite from all other services” (well, and the 5th module). Pieter demonstrates the need of planning in attaining remarkable clarity and laser concentration. By far, this is my favorite song.

Module 4 of the Facebook Ads Engine
Located in this module

video material (all HD quality)

Blueprint for Metadata – 4:56

Core restrictions: 5:19 min

Structure and Strategy – 6:02

Writing advertising copy – 9:15 min

Testing A/B – 13:32

Earnings – 10:27 min

Scaling: 8:46 minutes

BONUS material

Guide for Facebook Ads Engine in pdf

Cheatsheet for tools in pdf

ad swipe file in pdf

Online/website: Treasure Vault
What you’ll discover:

This module teaches you how to build a complete growth engine from scratch. We completely un-pack the framework, and show you how to assemble everything together into a lean and mean money-printing machine.

A detailed blueprint of the entire Facebook Ads blueprint. Learn which steps you need to take to unleash the power of the Facebook monster to drive fast and predictable growth.
Swipe files with effective & proven ads in virtually every startup industry: SaaS, eCommerce, corporate B2B, mobile apps & consumer products, agencies, etc. etc.
Frameworks on how to plot your financial models, so you can scale with confidence once you hit initial traction.
Most importantly… you’ll see the entire process of making a growth engine. Once you know how to make one growth engine, you can make any growth engine.

“Facebook and I have a love-hate relationship. Sometimes I love it, sometimes we fight. Finally I’ve been able to master the entire process, and get our campaigns to perform with a positive ROI. Thank you for that!

Lead Gen Engine | module 5
Located in this module

video material (all HD quality)

The Blueprint – 6:28min

SPAM Law – 8:57min

Finding the Source – 6:31min

Data Scraping – 6:39min

Finding anyone’s email – 8:04min

Outbound Outreach – 8:07min

Outsourcing & Automation – 10:35min

BONUS material

Lead Gen Engine Guide – pdf

Emails swipe file – pdf

Cheatsheet for tools in pdf

Online/website: Treasure Vault
What you’ll discover:

An exact step-by-step breakdown of the entire Lead Gen Engine blueprint, so you can work with great clarity and increased focus.

What you’ll get (amongst other things):

An extensive ‘Frequently asked questions’ section to troubleshoot potential roadblocks you might encounter
Learn essential growth hacking skills such as web scraping, email marketing essentials, and more..
A PDF swipe file with the very emails that we use in our own engines. These are the high-value emails that are proven to convert. Normally you’d pay a senior copywriter for this. Now you can just copy-paste (and modify to your liking) (and modify to your liking).
HD quality videos showing exactly how web scraping is done. This is the hardest part of the engine, and the true cornerstone in this engine.
A lot of information on how to automate & outsource the entire engine (or parts of it) to scale efficiently and at incredibly low costs.

Sales Funnels | module
Located in this module

video material (all HD quality)

Intro: Sales Funnels – 9:40min

The Process – 10:46min

Webinar Funnel – 9:40min

Email Course Funnel – 5:47min

Product Demo Funnel – 8:31min

Freemium Funnel – 10:12min

Invitation or VIP Funnel – 6:54min

Sales Funnel Architect – 4:21min

BONUS material

Hypnotic Sales Funnels Guide – pdf

Webinar Funnel Template – pdf

Email Course Funnel Template – pdf

Product Demo Funnel Template – pdf

Freemium Funnel Template – pdf

VIP Funnel Template – pdf

Online/website: Treasure Vault
What you’ll discover:

Sales funnels are the cornerstone of growth. This is the most important module, in many ways. In this module you will get the exact information you need to quickly & efficiently build your own sales funnels…

Template I: Webinar Funnel. Great for educational products, mid-size SaaS and consultancy.
Template II: Emailcourse Funnel. Mostly used for educational products like books or a training.
Template III: Product Demo Funnel. This is the perfect funnel for enterprise SaaS.
Template IV: Freemium Funnel. Very strong funnel for addictive products.
Template V: Invitation or VIP funnel. Social and virality based funnel, works for all sorts of companies.
Besides all these incredibly helpful templates, I also show you the framework we use to create & optimise funnels for maximum ROI.
Swipe file with examples for each type of sales funnel. This makes it easy to implement everything.

Advanced Onboarding | module 7
Located in this module

video material (all HD quality)

Intro: 50% – 3:56min

Magic Moments Map – 8:46min

Friction and Confusion – 7:11min

NUX – 7:41min

Blank States – 8:34min

Interface Enhancements – 7:44min

Drip Campaigns and Email – 10:49min

Retargeting – 6:07min

VIP Onboarding – 7:03min

Webinars and Training – 7:59min

BONUS material

Advanced Onboarding Guide – pdf

Magic Moments Map Worksheet – pdf

Online/website: Treasure Vault
What you’ll discover:

In this last system we will — once again — supply you with the exact blueprints and templates that you need to see results right away.

7 different strategies, with an extensive framework to figure out which to use in which case, and quick-start tips on how to implement them quickly
Swipe file with onboarding flows of other businesses, plus notes on how to find more great onboarding examples with minimum effort.
Cheat sheet help you quickly find which strategies your business should be using.
Note: much like sales funnels, the strategies you learn in this module are highly suitable to sell as a productised service: virtually all early-stage startups can benefit tremendously from better onboarding. This skill set is high-value and very easy to learn.
As a business owner you’ll notice the results because more leads convert to paying (!!) users, and ultimately happy ambassadors that unlock viral word-of-mouth growth.

“Modules on sales funnels and onboarding are golden. It’s great that you cover advanced strategies too, like the Magic Moments Maps. Those things aren’t taught anywhere else!