Porter Gale – Building Your Brand

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Courses Infomation

Porter Gale – Building Your Brand

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Description

Every successful company need a distinct brand message. It has to know who its ideal clients are and work with a team that continuously finds a method to stand out from the competition.

You will learn all you need to know from Porter Gale, a highly respected consultant and former vice president of marketing for Virgin America, as they collaborate with creativeLIVE to help you take that company idea from your head to the front pages of important magazines. This course distills 20 years of expertise in fields including creative development, social media, email marketing, and PR into clear, simple instructions. Porter will cover a variety of topics in this course, including how to name your business, what to consider while developing a corporate culture, how to manage marketing, and more. Entrepreneurs from some of the most cutting-edge companies in the world, including Virgin America, Dollar Shave Club, and Hint Water, will be on stage with her.

This unique 3-day session features interviews, case studies, resource lists, how-to advice, and more. Avoid missing it!

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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