Sophia Amoruso – Business Class

Course Detail

Salepage: Sophia Amoruso – Business Class

7.99 GB

You Receive: THE PLAN
Your Schedule
We’ll study seven modules over the course of ten weeks (we call them Flights).

You’ll view streaming video classes, go through the worksheets that go along with them, and then enter our exclusive app, The Lounge, to discuss it all with other business owners.

Flight 1: The Jet Fuel Overview: During this flight, you’ll discover which aspects of your company you excel in, enabling you to utilize your superpowers to their fullest and pinpoint your weaknesses. You’ll learn how to uncover the “white space” that will differentiate your company from the competition as well as the problem that your product or service addresses.

DURING THIS FLIGHT: – Discover your unique Jet Fuel—what makes you and your particular company stand out and how to capitalize on those advantages.
– To build the perfect solution that meets your clients’ or customers’ demands, be clear about the issue you are trying to solve for them.
– Identify and improve your Peak Product, the good or service that will help you grow your company.
– Determine your company’s position in relation to the competition and how to capitalize on any gaps.

UPON LANDING: You’ll have a firm grasp on how to capitalize on your strengths and plan a product or service that will stand out from the competition.

Flight 2: Check-In for Passengers

OVERVIEW: On our second flight, you’ll learn vital information about your ideal consumer (I like to call them your Perfect Passenger) and assess your progress.

DURING THIS FLIGHT, YOU’LL LEARN HOW TO FIND YOUR DREAM CUSTOMER BY: – Hacking the system to find out exactly who you’re marketing to; – Reverse engineering the competition to find out where they are; – Make it clear who your target audience is, where they can be found, what they enjoy, and how to contact them.
– Attract consumer affection by outlining the emotions your brand will evoke—this is the cornerstone of all effective marketing—and confirm whether your product or service is what they genuinely desire. – Glean precious information through user interviews.

UPON LANDING: Your client will feel like your new closest friend because, moving forward, they will need to be because you will know them so well.

Flight 3: A Flying Brand

ASSESSMENT: In this Flight, you’ll create a recognizable brand identity that marketers can only hope will win over enthusiastic followers.

DURING THIS FLIGHT: – Develop a premium brand identity from scratch, including logos, fonts, color schemes, and more
– Decide on a catchy and memorable company name that will set you apart from the competition. Plan how you’ll stand out from the crowd by zigging while everyone else is zagging. Identify the internal brand that best represents your external brand principles.

UPON LANDING: No matter where you go, you’ll be the master of your own brand’s destiny and establish the means to hold both you and your team accountable for keeping that promise.

Ground Control for Flight 4

OVERVIEW: By learning best practices that will protect your arse both today and in the future, you’ll get insight into the sometimes hazy ins and outs of business management.

DURING THIS FLIGHT: – Choose the right business entity—from corporation to sole proprietor, you’ll discover the path that’s right for you. – Understand the tax implications for your particular business and avoid common pitfalls. – Learn the step-by-step procedures you need to trademark your brand name and logo. – Gain confidence with the fundamentals of financial literacy. – Determine how much money you need to run your business.

AFTER LANDING: You’ll know exactly how to preserve your most valuable cargo when you get off Flight 4 and comprehend the finer points of taxation.

Flying Five: Hark! This is marketing.

ASSESSMENT: Marketing is the backbone of any company. On our fifth flight, we’ll discuss the effective strategies, techniques, and best practices you need to draw in, convert, and maintain the proper customers.

DURING THIS FLIGHT, YOU WILL LEARN HOW GREAT MARKETERS USE STORYTELLING TO MAKE EVEN THE MOST BASIC PRODUCTS SLEEK, AND HOW YOU CAN TOO. YOU WILL ALSO LEARN HOW TO USE PAID MEDIA, EARNED MEDIA, AND OWN MEDIA. YOU WILL ESTABLISH WHY YOUR CUSTOMERS SHOULD CARE ABOUT YOU. AS WELL AS HOW AND WHERE Learn and put best practices for paid, social, and email marketing into practice.

AFTER LANDING: You’ll be able to promote your company. Additionally, you’ll have customers that are committed to your business excited about what you’re doing and willing to spend money with you repeatedly.

Loyalty Points for Flight 6

OVERVIEW: The customer experience is the beginning and the conclusion of a committed consumer. We’ll design an engaging end-to-end experience for your company on Flight 6. We’ll go beyond best practices to explore what it means to go above and beyond and examine the companies that excel in providing a positive customer experience.

DURING THIS FLIGHT, YOU WILL LEARN HOW TO CREATE AN ABOVE-AND-BEYOND CUSTOMER EXPERIENCE THAT CULTIVATES BRAND LOVE AND LOCATION LOYALTY – UNDERSTAND HOW TO HANDLE DIFFICULT SITUATIONS AND DISSOLVE CUSTOMER COMPLAINTS WITH
– Learn how to gauge consumer sentiment without having to lift a finger – Master the techniques required to create memorable encounters for your customers and promote word of mouth

UPON LANDING: You’ll know how to delight customers with both consistency and spontaneity after you get off Flight 6 when you walk off.

The Team On The Ground for Flight 7

OVERVIEW: As we get ready to land, you’ll discover how to find, recruit, and keep exceptional employees as well as the tools and procedures you’ll need to manage them. Additionally, you’ll leave knowing what excellent leadership entails and how to create a strong culture and uphold it.

WHILE ON THIS FLIGHT: – Recognize when it’s time to employ, understand how to identify and attract top talent, and offer a positive applicant experience.
– Develop your leadership abilities and discover how to create a positive workplace culture.
– Learn about payroll, project management, people management, and all the fine print.
– Acquire knowledge on how to create an open culture that is based on responsibility and trust.

UPON LANDING: You’ll feel certain in your capacity to distinguish between good people and bad, and to manage your team and culture like a boss.
Additionally, your premium seat comes with amenities worth $10,000.
Sophia Amoruso’s Live Video Sessions, 8+
Over the course of our journey together, Sophia will conduct 8 live video sessions where she will invite business and entrepreneurial thought leaders to share their knowledge and views. You will learn invaluable insights into the inner workings of great firms and hear the specifics of what it takes to be a founder through these conversations.
We’ll provide you with on-demand replays if you can’t make a session. Additionally, The Lounge gives you access to dozens of live calls from previous cohorts.
A Few Important Legal Documents
Nondisclosure agreement between parties
– Separation agreements and employee offer letters
– Consultant agreements – Confidentiality and innovations agreements
– Personnel manual
There’s also a prenup!

The Flight Manual No matter where you are in the globe, you may store all of your worksheets, transcripts, and notes in your very own Flight Manual, which will be sent to your door.
Finished Outreach Scripts

– Contact mentors without seeming needy; – Contact collaborators with material that will spark their interest; – Attract applicants with a message that will set you apart from your rivals.
PLUS, five additional bonus features

FORM A COMPREHENSIVE ORGANIZATION
You may overcome your unconscious prejudice and create an inclusive organization with the assistance of Victoria “Tori” Bell, founder of Inclusion Unpacked and a Black woman working at Facebook.

FACEBOOK AD STRATEGY PEEP
Amy Bliefnick, the founder of 511 West and our very own manager of advertising, will demonstrate how to run Facebook and Instagram advertisements and go through Business Class’ whole advertising plan.

INFLUENCER MARKETING MASTERY
You can learn all you need to know about navigating the world of influencer marketing from Ashley Villa of Rare Global, who also manages influencers like Michelle Phan.

GET MEDIA AND INFLUENCER ATTENTION
Improve your personal and professional brands and develop your pitching skills for the media, podcasters, and influencers.

Negotiate as if you were a Hollywood agent.
Learn my six key bargaining strategies to win and demand a higher salary.