The Legalities of Copywriting Made Simple by AWAI

The Legalities of Copywriting Made Simple by AWAI

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Make Sure Your Copy Isn’t Putting You in Danger

Even if you are unaware of them or don’t like them, there are legal restrictions on what you may put in your copy. Sadly, most beginner copywriters—and even some seasoned ones—commit mistakes that might put themselves or their clients in risk.

Nothing is more embarrassing than submitting writing that doesn’t meet legal requirements. AWAI is providing you with a curriculum to make sure that this is one mistake you never make.

The Legalities of Copywriting Made Simple, written by Matthew Turner, General Counsel of Agora, Inc., is a helpful guide with several easy-to-understand strategies, recommendations, and resources that help you write appealing copy without placing you or your clients in legal jeopardy.

Simple case studies, checklists you can use to verify your copy is error-free, and a ton of copy exercises are all included in the manual to make sure you fully grasp what you’ve learned. Even a quick explanation of the legal framework governing the markets for financial newsletters, income possibilities, and dietary supplements is provided.

This invaluable tool will not only assist you in lowering or eliminating your risks, but it is so detailed and easy to understand that you will be able to counsel many of your clients on what risks are acceptable and unacceptable for their marketing endeavors.

With more than 15 years of experience in copywriting and marketing, Matt’s understanding of the legal issues relating to direct marketing may provide you peace of mind while producing each piece of copy, make you indispensible to your clients, and hasten your entry into specialized sectors.

Many aspects that few copywriters are aware of are made explicit in The Laws Regarding Copywriting Made Simple.

You will be aware of what you can write in your content even if you just operate in a few specific categories.
You’ll learn how to adhere to the “four legal commandments of copywriting” and be led by them each time you sit down to create.
You’ll be familiar with the legal distinctions between writing marketing copy and editorial material, such as newsletter pieces, as well as the rules that apply to both.
You will understand the rules that must be followed while marketing text that falls within the financial, dietary supplement, income opportunity, and e-book publishing categories.
You will get acquainted with the key legal challenges that contributed to the current structure of the direct marketing industry.
You’ll get a ton of tips and insider knowledge from top copywriters and marketers on how to develop powerful copy in certain areas.
You’ll gain knowledge of your legal obligations while working with customers as well as how to prevent being held personally liable in various lawsuits and disputes.
a ton more, too…

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