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ADworld Experience 2019
ADworld Experience 2019
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Description
20+ hours of videos and PDF slides
All videos of the 1.5-hour-long advanced lectures and the 30-minute-long PPC & CRO cases from the international session of ADworld Experience on April 4 and 5, 2019.
Advanced Seminars: April 4, 2019
Ads by Google
Brad Geddes (AdAlysis) > How to succeed in light of the changes to Google Ads
WordStream user Mark Irvine > creating new advertisements for the era of search
Optmyzr’s Frederick Vallaeys > Use scripts to automate your optimization
Instagram Ads
How to include Facebook Ads into your multi-channel approach, by Amy Bishop (Cultivative)
Disrupt Marketing’s Ruth O’Brien > Creating effective Facebook ads
Tools & Other Networks
Targeting audiences at all points in the funnel, according to Michelle Morgan of Clix Marketing
Cross-platform advertising techniques on Facebook, Twitter, and LinkedIn Ann Stanley (Anicca Digital)
Conversion Rate Improvement
Yoast’s Jono Alderson > Performance optimization deck
Valentin Radu (Omniconvert) > Increasing e-commerce via improved customer experience
PPC for contract-based services: REAL PPC & CRO CASES (4/5/19) (Ann Stanley)
Using Google tools for CRO (Jono Alderson)
Location-Based Ads: Online and Offline (Martin Roettgerding)
Together, Search and Social Are Better (Mark Irvine)
Relevant PPC data (Brad Geddes)
campaign optimization for quality leads (Michelle Morgan)
putting Google’s machine learning to the test (Miroslav Varga)
The cumulative impact of CRO (Valentin Radu)
Integration achieved at House of Marley (Ruth O’Brien)
Restructuring Paid Search Campaigns for Results: Addition by Subtraction (Amy Bishop)
Through the Customer Lifecycle, Personalization (Shahina Meru – Megane Bellod)
Activating Customized Targeting (Tom McCarron)
Rotating table ENG and the 2019 PPC Casars Award
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
Salepage : ADworld Experience 2019
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