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Business at the Speed of Thought by Bill Gates
Business at the Speed of Thought by Bill Gates
Most companies have a sizeable investment in technology but are realising only 20% of its potential benefit. BUSINESS @ THE SPEED OF THOUGHT introduces the concept of the digital nervous system which unites all systems and processes under one common infrastructure, allowing companies to make quantum leaps in efficiency, growth and profit. Using detailed tours of Microsoft and other major corporations, Gates demonstrates how integrated technology can transform any business by energizing its three major elements: customer/partner relationships, employees and process, and offers practical suggestions on how this can be achieved.
What Is Business Marketing?
A company uses business marketing to market and sell its products and services to another business. Read on to learn more about how business marketing works and how to enter a career in this field.
An Overview of Business Marketing
Business marketing, also known as business-to-business marketing, occurs when a business markets and sells its products or services to another business or organization. The businesses that purchase these products may use them in manufacturing, to run their businesses or for resale. In consumer marketing, advertising can be broad and interaction with customers often takes place through large retailers. Business marketing differs in that it relies on much more personal, direct relationships between businesses.
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