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creativeLIVE – Marketing Your Photography Business

creativeLIVE – Marketing Your Photography Business

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Description

Sal’s latest workshop teaches actionable and affordable marketing strategies that you can use immediately to help grow your photography business. Sal will show you how to generate more site traffic and prospective customers from social media (Facebook, Twitter, blogs) and Search Engine Optimization (SEO). He’ll also show you how to build a marketable portfolio that impresses potential clients once they arrive at your site. Finally, Sal will demonstrate how to determine if your marketing plan is working, and how to fix it if it’s not.

This course is great for both beginning photographers and established studios. The basic strategies provide a good fundamentals refresher for established studios, and the more advanced information gives less-established photographers an roadmap for the future. There will be advice for ANY genre of photography.

Content:

Day 1:
Bonus Course Materials: 5 Facebook Business Page Templates, Behind The Shutter Premium Membership.jpg, Setting Client Expectations.pdf, SWOT_Analysis.pdf, Bride and Groom Blog Questionnaire, Top 10 Sales Objections.pdf
Enrollment Video
Day 1 Pre-Show
Introduction
The Big Picture
Psychology of the Sale
Brand Awareness
Blogging and Social Media
Beginning and Advanced SEO
The Role of Facebook
Facebook Data and Management Tools
Day 1 Wrap-Up

Day 2:
Day 2 Pre-Show
Building Your Portfolio
Finding the Right Client
The Path to Success
Marketing on a Budget
Advanced Marketing
Selling the Experience
Day 2 Wrap-Up

Day 3:
Day 3 Pre-Show
Introduction
Becoming More Than a Photographer
Pricing
Targeting Niche Markets: Weddings
Targeting Niche Markets: Seniors
Targeting Niche Markets: Glamour
Targeting Niche Markets: Families
30 Day Plan
Thanks + Credits
60/90/1 Year Plan
SWOT Analysis
Day 3 Wrap-Up

Sal Cincotta
Sal is an award winning photographer, author, and wppi platform speaker.

Sal is one of the most sought after business consultants in our industry, helping studios and photographers take their businesses to the next level.

In 2007, gross sales were less than $50k. Today, Salvatore Cincotta Photography represents a million dollar brand. Shooting weddings, seniors, babies and families – find out how he did it! Salvatore Cincotta Photography includes several brands including Studio C, Salvatore Cincotta Films, BehindtheShutter.com and Signature Collection Albums.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

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