Erin Balsa – The Research Report Playbook

Erin Balsa – The Research Report Playbook

Course Detail

Salepage: Erin Balsa – The Research Report Playbook

1.6 GB

what you receive
Hi! My name is Erin Balsa, and I have more than 8 years of experience establishing and managing high-performing content teams, both at agencies and two Inc. 5,000 B2B SaaS firms.

You may be familiar with some of the B2B SaaS brands I’ve written for, such as HubSpot, Drift, G2, and Monday.com.
For a number of MarTech, sales tech, and edtech businesses, including Showpad, People.ai, Uniphore, Accord, and Intellum, I have provided advice and developed content strategy.
Through the creation of research reports that readers genuinely want to read and share, like my famed Remote Work Report, which generated $680k in revenue the last time I looked, I have assisted several B2B SaaS firms in generating MILLIONS of dollars in revenue over the past 4.5 years.
This course, which includes my plug-and-play TEMPLATE, has EVERYTHING you need to know about creating and disseminating research reports.
I address all of your pressing queries in this course:
How can I develop a gripping storyline?
How can I acquire accurate data?
What if the evidence contradicts the narrative I wish to present?
Should I fence the report for lead generation?
How can I manage a project with so many changing parts?
Why does my behind itch? (On second thinking, perhaps not ALL of your urgent queries.)
If you are familiar with me from my LinkedIn posts, you are aware of the edge my material has. So anticipate some irony and even a few curse words. And anticipate leaving with the skills and assurance you need to begin producing your own research reports.

Lesson 1: Welcome to the course and aims

Planning and project management in Lesson 2
Putting everything in its proper place and establishing clear expectations

Lesson 3: Gathering and Examining Data
attracting a crowd, crafting questions, and assessing uncooked data

Lesson 4: Design and Report Writing
How to turn a rough draft into a polished report

Lesson 5: Web Development + Campaign Tracking + Quality Assurance

Lesson 6: Natural Promotion and PR Creating Interest and Leads

Lesson 7: Paid Promotion Writing ad text and planning advertisements

Lesson 8: Sales Facilitation
assisting salespeople to have more fruitful talks

9th lesson: after launch
Result analysis and process improvement

Lesson 10: Making Money
How to sell clients research reports

Lesson Eleven: How I Write Dive Deep (Bonus)
How I make stories with data, in steps

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