Courses Infomation
Full Frontal PR Getting People Talking About You, Your Business, or Your Product by Richard Laermer, Michael Prichinello
Full Frontal PR Getting People Talking About You, Your Business, or Your Product by Richard Laermer, Michael Prichinello
Forex Trading – Foreign Exchange Course
You want to learn about Forex?
Foreign exchange, or forex, is the conversion of one country’s currency into another.
In a free economy, a country’s currency is valued according to the laws of supply and demand.
In other words, a currency’s value can be pegged to another country’s currency, such as the U.S. dollar, or even to a basket of currencies.
A country’s currency value may also be set by the country’s government.
However, most countries float their currencies freely against those of other countries, which keeps them in constant fluctuation.
coming from Publishers Weekly
For a public relations expert, Laermer may have had too much success with this book since it may endanger the viability of businesses like his own, RLM PR. The dirty little secret of the PR profession, claim Laermer and co-author Prichinello in their do-it-yourself guide to snagging press, is that “you can generate the buzz factor yourself.” You can use a variety of strategies, such as embargoes, leaks, source filings, and exclusives, to your best advantage. You can also give yourself an advantage by anticipating what time-constrained journalists will need and providing it to them immediately. The authors support their claim with examples of successful and unsuccessful public relations campaigns, such as how BigStar, an online video retailer, turned its rivalry with Blockbuster into a David and Goliath story, or how Kozmo.com’s reliance on the media’s obsession with its CEO made it more difficult for it to fulfill its promises. This is a useful guide to the world of buzz, despite some unsettling references (Laermer’s own staffers watch the movies Wall Street and Boiler Room to get pumped up for pitching journalists, and the authors admit “someone once told us that media people often dislike PR practitioners a lot”).
Reed Business Information, Inc., 2003.
Review
An excellent PR overview that’s perfect for those just entering the field or seasoned pros looking to learn from compelling case studies. — Reuters, January 6, 2003
A must-read for anybody looking for buzz. — JetBlue Airways CEO David Neeleman
With Laermer’s expertise in public relations, you can start advertising like a pro. February 2003, BookPage
By removing the “spin” and “sound bites” from the PR process, this article demystifies the work at hand and explains what truly important. — Charlie Rose producer Jonathan Norman
informative, tactfully pushy, and on point.
The Complete Guide to Book Publicity author Jodee Blanco
The most well-written, captivating, and current guide to the PR industry.
The Fall of Advertising and the Rise of PR co-author Al Ries
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