Jack Hopman – Google Ads Certification Academy

Course Detail

Salepage: Jack Hopman – Google Ads Certification Academy

2.94 GB

Google Ads Certification Academy

All The Training And Info You Need To Get Google Ads Certified.

Master Classes:

Training #1: Basics of Google Ads

Training #2: Create a Google Ads manager account

Training #3: Create a Search campaign

Training #4: Create Call Only Campaign

Training #5: Google Ad Extensions

Training #6: Use Keyword Planner

Training #7: Set Your Keyword Match Types

Training #8: Add Negative Keywords To Campaigns

Training #9: About Ad Scheduling

Training #10: How To View The Search Terms Report

Training #11: Set Up A Shared Budget

Training #12: Set Up Conversion Tracking

Training #13: Edit Your Campaign Settings

Training #14: Demographic Targeting

Training #15: Create Your First Display Remarketing Campaign

Training #16: Set Up Your Remarketing Lists For Search Ads Campaign

Training #17: Create A Responsive Search Ad

Training #18: How To Create A New Search Campaign With A Dynamic Ad Group In Your Search Campaign

Training #19: How To Create Your Dynamic Ads

Training #20: Use Segments In Your Tables

Training #21: Add Or Remove Columns In Your Statistics Table

Training #22: Download Campaigns, Ad Groups, Ads And Extensions, Or Keywords Performance Report

Training #23: Manage Access To Your Google Ads Account

Training #24: Google Ads Certification

Awesome Free Bonuses:

Bonus 1: How To Get The Clients Who Will Pay Monthly Cash For Your Google Ads Management Services

Bonus 2: Email Lead Gen Letter

Bonus 3: Google Ads Client Getting Website

Bonus 4: Access to Local Ads Academy Private Facebook Group

What is SEO Traffic?

There are two types of website traffic:

Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.

Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.

SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.

In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.

SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.

Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.

You can monitor organic traffic from SEO using tools like Google Analytics and Google Search Console. If you want to learn more about these tools, check out our guides on SEO Analytics and SEO Tracking.

Why Is SEO Traffic So Important?

Organic traffic comes from your online assets such as your social media following, your email newsletter, and your blog.

As you probably know, these assets take time to build, but over time the traffic you generate can often be much less expensive than paid traffic.

For example, it takes time to get a blog off the ground, but if you keep at it, the organic traffic can start to grow exponentially. Aas your SEO traffic grows over time, this means you may be able to reduce your paid advertising budget (or even eliminate it entirely!).

It’s important to keep in mind that SEO traffic isn’t free. You will need to either create content yourself, in which case you have to consider the cost of your time, or hire someone to create it for you.

However, you should see this as an investment, since content that ranks well on Google can generate traffic for years with minimal additional effort on your part (you may want to keep it updated, though).