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Jon Loomer – Facebook for Intermediate Advertisers

Jon Loomer – Facebook for Intermediate Advertisers

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This is a 4-week training program for intermediate Facebook advertisers who are looking to move beyond the basics and begin to master more advanced techniques.

Most advertisers struggle once they move beyond the basics of boosting posts and creating simple ads. In order to advance, they need to utilize more advanced targeting techniques as well as have a better understanding of results and how to optimize based on those results.

This 4-week program consists of the following four 60-minute webinars:

• • Website Custom Audiences: Target Visitors

• • Advanced Targeting Techniques

• • Facebook Ad Reports: Analyzing Results

• • Canvas: Create an Interactive Experience

Each webinar will be live (recordings will be made available), and include a presentation, Q&A and assignment to hold you accountable.

The intermediate program also includes all replays from the 4-week program for beginners. The topics for those recordings are as follows:

• • Audience Insights: Finding Your Audience

• • Email Custom Audiences: Find Your Customers

• • Lookalike Audiences: Find Similar People

• • An Introduction to Power Editor

Get Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

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