The Power Hitters Club was started in 2014 with the goal of bringing together like-minded individuals around the complex topic of Facebook advertising. Thanks to the power of the community, I wanted to concentrate the diverse experiences of advertisers into one group.

Those who are serious about maintaining their sharp skills with Facebook ads join the PHC. We support one another, share strategies and case studies, and alert one another of new features and how to use them.

Consider the PHC the helpful Facebook ads rep you never had. Even better, the equivalence of hundreds of reps in one place!

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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.