Courses Infomation

Molly Pittman – Paid Traffic Mastery 2019

Description

Filesize : 4.14 GB

What You’ll Learn

Brand New Dive Deep Into The Facebook Ad Platform

As a marketer, our job is to meet the customers where they already are. And where they already are is Facebook. With well over 2 BILLION daily active users, Facebook is the premier platform for marketers to mine leads and sell products and services. Facebook advertising expert Molly Pittman will walk you through the ins and outs of the platform and show you EXACTLY how to design ad campaigns that generate results for your business… fast.

The 3-Step Automated Traffic System

Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn all about the ever-important “traffic temperature” and how media buying is actually like building an in-person relationship.

Build A Successful Ad Campaign

Watch step-by-step “deep dive” videos on how to build successful ad campaigns on platforms like Facebook, Instagram, Google, and YouTube. Discover the five elements of a high converting paid traffic campaign and how you can leverage them to send thousands of leads to your business.

The Metrics That Matter (and the ones that don’t)

Learn to analyze the metrics that actually matter so that you can “trim the fat” from your campaigns and scale without accruing extra costs. Quit wasting time analyzing numbers that are useless to your bottom line.

Become Certified in Paid Traffic Mastery and Discover A Repeatable System For Generating New Leads and Customers…

Brand New Module World-renowned YouTube advertising expert, Tom Breeze, shows you how to master video advertising so that you can drive more leads, more sales, and increase ROI on your campaigns.
Brand New Module Leading Google AdWords Authority, Mike Rhodes, takes you step-by-step through the ins and outs of how to use Google AdWords to effectively grow your customer base and drive conversions.
Brand New Examples of winning ads so that you can model your own ads after PROVEN campaigns and continually crank out winning campaigns.
Brand New Think you’ll have to take extensive notes to pass the exam? Think again. Each module includes a comprehensive notes section that you can reference before, during, and after the quizzes.
Create a customer avatar for your ideal client or customer so that you can cater your messaging to better target leads that are more likely to buy your product or service.
Track your campaign’s progress and success by establishing conversion metrics that actually matter to you, your business, and your bottom line.
Learn advanced retargeting strategies and how you can leverage multiple touch points on high-value leads to to maximize your efforts on Facebook, YouTube, Instagram, and Google.

Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming a Paid Traffic Master.

Identify your prospect’s core buying emotion to write an ad that triggers their deepest desires with hard-hitting copy that moves them to take action…
Determine your prospect’s “traffic temperature” and use it to create ads that seize attention and speak directly to “the conversation in their head.”
Discover how to structure ad copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, and more.
Troubleshoot the ads you’re already running without having to waste valuable time and energy starting over from scratch.
Carefully Construct a completely automated traffic system that generates leads and sales for your business 24 hours a day, 365 days a year.
Follow step-by-step instructions on how to build multiple successful ad campaigns on on “the Big 4” traffic platforms.
Discover the secret to scaling your campaign once you have a winner so you can build MASSIVE subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

When You’re Done, You’ll Walk Away With a Plan For GUARANTEED TRAFFIC

What if you didn’t have to “pay” for traffic?

Instead…what if traffic “paid” you?

And what if acquiring new customers was as simple as pulling a lever?

It sounds outlandish, but that’s exactly what “Traffic Masters” (a.k.a. Customer Acquisition Specialists) do. And once you have completed this newly updated mastery class, you too will know how to leverage traffic channels such as Google, Facebook, Instagram, and YouTube to not only grow your customer base…

…but to grow your customer base at a PROFIT.

Did you catch that?

You’ll no longer have to practice “hope-and-pray” or “wait-and-see” marketing.

Traffic will come, because you’ll know how to make it come predictably and repeatedly.

But how do you actually do it?

How do you take a message to the “unwashed masses” and convert strangers into friends without breaking the bank?

That’s exactly what you’re about to learn…

Course Details

Module 1

Getting Started

Lesson 1: Getting Started
Lesson 2: Paid Traffic: The What & Why
Lesson 3: The Customer Journey Explained
ACTIVITY: Map The Value Journey

Module 2

Core Concepts

Lesson 1: Core Concepts
Lesson 2: The Traffic Store
Lesson 3: Traffic Temperature
Lesson 4: Content & Paid Traffic
Lesson 5: Cold Traffic Content
Lesson 6: Warm Traffic Content
Lesson 7: Hot Traffic Content
Lesson 8: What’s Next?

Module 3

Crafting Your Campaign Assets

Lesson 1: Creating Your Campaign Assets
Lesson 2: Customer Avatars
Lesson 3: Laser Targeting
Lesson 4: High Converting Ad Copy
Lesson 5: Ad Creatives
Lesson 6: Ad Scent
Lesson 7: What’s Next?

Module 4

Facebook Deep Dive

Lesson 1: Getting Started With Facebook
Lesson 2: Facebook Compliance
Lesson 3: Understanding Campaign Structure
Lesson 4: Placements, Bidding, & Budget
Lesson 5: Instagram
Lesson 6: Tracking & Campaign Launch
Lesson 4: Retargeting & The Facebook Pixel

Module 5

Troubleshooting,
Optimizing, & Scaling

Lesson 1: Troubleshooting, Optimizing, & Scaling
Lesson 2: Analyzing Data
Lesson 3: Troubleshooting Campaigns
Lesson 4: Optimizing
Lesson 5: Scaling

Module 6

Google Ads with Mike Rhodes

Lesson 1: The Big Picture
Lesson 2: Learn The Lingo
Lesson 3: Knowing Your Business and Marketing Goals
Lesson 4: Finding and Understanding Keywords
Lesson 5: Writing Great Ads
Lesson 6: Understanding Ad Groups
Lesson 7: Building Campaigns
Lesson 8: Conversion Tracking
Lesson 9: Introduction to Ongoing Optimization
Lesson 10: Getting Advanced

Module 7

YouTube Ads with Tom Breeze

Lesson 1: Introduction
Lesson 2: Your Customers Moment
Lesson 3: The Perfect Video Ad
Lesson 4: Reaching Your Customer
Lesson 5: Campaign Build Walkthrough
Lesson 6: Thank You

What You’ll Get

When you enroll today, you’ll receive instant access to:

The Paid Traffic Mastery Course
7 Core Modules
47 Video Lessons
9 Handouts
7 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Customer Acquisition Specialist

Who Should Get Certified

Marketing Professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language.

Team Leads

There’s nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Directors & VPs

Give your managers and employees the training they need, so you can stay focused on strategy and execution.

Agency Owners

When your team can truly deliver the goods, you can truly serve your clients…and increase billable hours.

What is SEO Traffic?

There are two types of website traffic:

Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.

Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.

SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.

In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.

SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.

Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.

You can monitor organic traffic from SEO using tools like Google Analytics and Google Search Console. If you want to learn more about these tools, check out our guides on SEO Analytics and SEO Tracking.

Why Is SEO Traffic So Important?

Organic traffic comes from your online assets such as your social media following, your email newsletter, and your blog.

As you probably know, these assets take time to build, but over time the traffic you generate can often be much less expensive than paid traffic.

For example, it takes time to get a blog off the ground, but if you keep at it, the organic traffic can start to grow exponentially. Aas your SEO traffic grows over time, this means you may be able to reduce your paid advertising budget (or even eliminate it entirely!).

It’s important to keep in mind that SEO traffic isn’t free. You will need to either create content yourself, in which case you have to consider the cost of your time, or hire someone to create it for you.

However, you should see this as an investment, since content that ranks well on Google can generate traffic for years with minimal additional effort on your part (you may want to keep it updated, though).

Salepage : Molly Pittman – Paid Traffic Mastery 2019