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The Decision-Making Process and Forward by Peter Steidlmayer

The Decision-Making Process and Forward by Peter Steidlmayer

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The Decision-Making Process and Forward by Peter Steidlmayer

Peter Steidlmayer’s lifelong interest in the markets began during his undergraduate days at the University of California at Berkeley, from which he graduated in 1960. He joined the Chicago Board of Trade in 1963 and has been an independent trader ever since. Peter served on the board of directors of the CBOT from 1981 to 1983. While a director, he was responsible for initiating his own revolutionary concepts in data arrangement and trading information—Market Profile and the Liquidity Data Bank©. He is author of four books: Markets and Market Logic, Steidlmayer on Markets, New Market Discoveries, and 141 West Jackson, A Journey Through Trading Discoveries. He is presently working on his fifth book, The Essence of Trading. Each of these books establishes a rational working framework for organizing the underlying structure and movement of the market(s).

What is Trading Market

Trade Marketing is also called B2B marketing or business-to-business marketing. All the promotional activities are aimed at increasing the demand of the product among the various supply chain partners.

By doing so, a manufacturer attempts to ensure the consistent supply and availability of the product to the end consumer. Incentives are given to the intermediaries for effective promotion of the product at their end.

Various forms of promotion at the retailer end include activities such as – ensuring prominent display of the product, branded merchandise, more shelf space, and even word of mouth also does the trick.

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