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The E-Myth Revisited by Michael E.Gerber
The E-Myth Revisited by Michael E.Gerber
The E-Myth Revisited by Michael E.Gerber
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way
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About Author
Michael E.Gerber
Inc. Magazine calls him “the World’s #1 Small Business Guru” — the entrepreneurial and small business thought leader who has impacted the lives of millions of small business owners and hundreds of thousands of companies worldwide for over 40 years.
Michael E. Gerber is the author of the NY Times mega-bestseller, for two consecutive decades, “The E-Myth Revisited” and nine other worldwide best-selling E-Myth books concerning small business entrepreneurship, leadership, and management.
Additionally, Michael E. Gerber has written 19 industry-specific E-Myth Vertical books co-authored by industry experts, for Attorneys; Accountants; Optometrists; Chiropractors; Landscape Contractors; Financial Advisers; Architects; Real Estate Brokers; Insurance Agents; Dentists; Nutritionists; Bookkeepers; Veterinarians; Real Estate Investors; Real Estate Agents; Chief Financial Officers; and soon to be, HVAC Contractors and Plumbers.
His mission is “to transform the state of small business worldwide™.”
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