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The Long Tail by Chris Anderson
The Long Tail by Chris Anderson
The New York Times bestseller that introduced the business world to a future that’s already here–now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of theGerald Loeb Award for Best Business Book of the Year In the most important business book sinceThe Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses–the endlessly long tail of that same curve. “It belongs on the shelf between The Tipping Point andFreakonomics.”
–Reed Hastings, CEO, Netflix “Anderson’s insights . . . continue to influence Google’s strategic thinking in a profound way.” –Eric Schmidt, CEO, Google “Anyone who cares about media . . . must read this book.” –Rob Glaser, CEO, RealNetworks
What is forex?
Quite simply, it’s the global market that allows one to trade two currencies against each other.
If you think one currency will be stronger versus the other, and you end up correct, then you can make a profit.
If you’ve ever traveled to another country, you usually had to find a currency exchange booth at the airport, and then exchange the money you have in your wallet into the currency of the country you are visiting.
Foreign Exchange
You go up to the counter and notice a screen displaying different exchange rates for different currencies.
An exchange rate is the relative price of two currencies from two different countries.
You find “Japanese yen” and think to yourself, “WOW! My one dollar is worth 100 yen?! And I have ten dollars! I’m going to be rich!!!”
When you do this, you’ve essentially participated in the forex market!
You’ve exchanged one currency for another.
Or in forex trading terms, assuming you’re an American visiting Japan, you’ve sold dollars and bought yen.
Currency Exchange
Before you fly back home, you stop by the currency exchange booth to exchange the yen that you miraculously have left over (Tokyo is expensive!) and notice the exchange rates have changed.
It’s these changes in the exchange rates that allow you to make money in the foreign exchange market.
Salepage : The Long Tail by Chris Anderson
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