The Power of Persuasion: How We’re Bought and Sold by Robert Levine

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The Power of Persuasion: How We’re Bought and Sold by Robert Levine is digital courses, ebook, digital audio and DVD… not physical product. We will sent a download link lifetime to your email order. Or you can update your courses at “My Downloads“

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The Power of Persuasion: How We’re Bought and Sold by Robert Levine

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QUOTE FROM THE BACK COVER

“An interesting, very accessible overview of the advanced persuasive techniques we come across in many contexts. Levine examines all the ways humans try to convince one another—from television to telemarketing, from self-deception to suicide cults—and explains how and why they succeed (or don’t). You’ll know where to go the next time you question what drove you to spend $50 on a medallion honoring Friends’ season finale.
―Slashdot.org

If you’re like most people, you believe that marketing and advertising are effective—just not on you. The Power of Persuasion by Robert Levine shows how even the most well-educated cynics among us may be duped by sales presentations.
Globe and Mail

Levine uses his analysis to further his true goal of preparing the reader to recognize and avoid manipulation.
Wall Street Journal

“This amazing book will alter the way you think and behave in a variety of spheres of your life.”
past president of the American Psychological Association, Philip Zimbardo

WHO THE AUTHOR IS

At California State University, Fresno, Robert Levine, Ph.D., teaches in the psychology department. He has also held the positions of department chair and associate dean for the college of science and mathematics. For his research and teaching, he has won several honors. He has held visiting professorships at Stockholm University in Sweden, Sapporo Medical University in Japan, and Universidade Federal Fluminense in Niteroi, Brazil. He has written for Psychology Today, Discover, and American Scientist, as well as been on Dateline, NBC, CNN, The Discovery Channel, ABC’s World News Tonight, and All Things Considered. He is now the Western Psychological Association’s President-Elect.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
eñbooks, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

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