Courses Infomation

Value Sweep by Martha Amram

Value Sweep by Martha Amram

Archive Page

Value Sweep by Martha Amram

The stock market routinely values corporate growth opportunities. But inside companies, managers struggle to quantify the value of growth initiatives and to align internal valuations with those in the financial markets. “Value Sweep” is the first book to lay out a simple and transparent valuation method that works for the varied growth opportunities facing the modern corporation. Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets-from mature businesses to those being reshaped by intellectual property and e-commerce. Rigorous, yet easy to use, this innovative approach allows managers to place diverse growth projects on a single “map” of value. This comparison enables them to better direct resources and attention to the most valuable projects. “Value Sweep” tackles the hard valuation issues and shows: When to use traditional valuation methods, such as Discounted Cash Flow, and when to use more innovative methods such as decision analysis or real options; how to quickly value growth opportunities and compare the result to sensible valuation benchmarks; why venture capital valuations are so sensitive to fluctuations in the stock market; why it is difficult to value intellectual property and how to use approximate valuation results in negotiations; why the simplest valuation methods work best for investments in information technology; and, how to roll up project-level valuations into a corporate growth engine. Martha Amram is an independent consultant and adviser to Fortune 500 companies and start-ups, and the author of “Real Options” (ISBN 0875848451, HBS Press, 1998). She lives in Palo Alto, California.

Salepage : Value Sweep by Martha Amram

About Author

Martha Amram

Martha Amram is an independent author and consultant. She is an expert on valuation and strategy, and is currently working as an independent consultant in the area of intellectual property valuation. Amram has had a wide range of business experience in management consulting, startup ventures, and academia. She is the author of Value Sweep: Mapping Corporate Growth Opportunities (HBS Press, 2002) and the coauthor with Nalin Kulatilaka of Real Options: Managing Strategic Investment in an Uncertain World (HBS Press, 1998). Amram is widely published and is a frequent speaker to corporate and conference audiences. Most recently Amram was CEO of Vocomo Software Corporation. Previously she was managing director at Navigant Consulting, where she was head of the real options practice area. She also led the design of Navigant’s employee stock-options exchange program and managed strategy consulting teams across a number of industries, from consumer goods to energy to high-tech. Amram was a co-founder of Glaze Creek Partners, a consulting firm, which was sold to Navigant in 1999. Amram has been a vice president at Analysis Group/Economics where she prepared and provided expert witness testimony on financial matters, and has been a faculty member in the School of Management at Boston University where she taught corporate finance. She holds a Ph.D. in applied economics from MIT and has served on the boards of several startup companies. She can be reached at martha at valuesweep.com.

More From Categories : Others Methods