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What Is Business Marketing?

A company uses business marketing to market and sell its products and services to another business. Read on to learn more about how business marketing works and how to enter a career in this field.

An Overview of Business Marketing

Business marketing, also known as business-to-business marketing, occurs when a business markets and sells its products or services to another business or organization. The businesses that purchase these products may use them in manufacturing, to run their businesses or for resale. In consumer marketing, advertising can be broad and interaction with customers often takes place through large retailers. Business marketing differs in that it relies on much more personal, direct relationships between businesses.

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